In December 2016, we launched ARK – Acts of Random Kindness, a purpose-led initiative powered by Cregital, aimed at spreading generosity, compassion, and joy during the holiday season.
🎯 The Mission:
To inspire people to give back—no matter how big or small—with the belief that kindness can ripple into real change.
📊 Campaign Impact:
100 Volunteers
10 Locations
10 Hours
5000 Acts of Kindness (ARKs) delivered in one day
From gifting essentials to underserved communities to distributing protective face masks to Okada (motorbike taxi) riders, the ARK initiative became a powerful reminder that kindness is a universal language.
💬 Key Messaging:
Using bold, minimalistic visuals and impactful copy, the campaign communicated real, relatable actions:
₦4000 = Free face masks for 20 riders
Your gift = Someone’s smile today
These bite-sized, easy-to-understand statements encouraged micro-donations and grassroots involvement.
📱 Execution:
The campaign ran across digital platforms, primarily Instagram and Twitter, supported by:
Custom illustrations that depicted people helping each other.
Countdown and live-story updates for real-time engagement.
Clear CTAs directing people to join, volunteer, or donate.
💡 Takeaway:
ARK was more than a campaign—it was a movement.
It showed how community-driven initiatives, powered by thoughtful design and storytelling, can bring people together and make an impact.